In most businesses (even ours!), starting with color and font is a phenomenal way to kickstart and raise enough for a proper branding project. The truth is that branding is more about your values than visuals. Font and color can do a lot if chosen correctly but it's more like - what message do those fonts give to consumers? What colors will create a deep psychological connection?
Good branding looks amazing, great branding works amazingly. The goal is to create an immediate connection that tells the consumer "they're talking to me". Chamberlain Coffee, for instance, uses color, playful motifs, and certain font/design choices to show they're both a serious business but also a casual and fun vibe. How does your brand evoke emotion and inspire action?
Many brands are led by a face behind it (think: Rare Beauty x Selena Gomez) and the great ones have a personality without the face leading it. A great example of this is Call Her Daddy podcast which uses tilted text to indicate a bit of messiness, handwriting to show a casual "bff" vibe, and enough imagery to show that it's still a trusted source. Can your brand stand alone without you?
With decades of experience in business development, our strategy division helps brands devise their business plans, launch plans, competitive research, product suite and/or pricing, and more. We've proudly serviced over 100+ brands in strategic capacity since our inception from local small business to celebrity founded mega-brands. Yours is next.
Our creative team not only pushes themselves to innovate and ideate creative opportunities for clients, but they also continue their education at all times. Whether you're looking for a brand, packaging, event design, or other collateral, we're here to deliver. We love to overdeliver by merging personality with design so your brand is seen in all you do.
The good news about us? We're obsessed with social media so you don't have to be. Our copywriters, designers, SMMs, and more keep a consistent finger on the pulse so your social media, email marketing, and more can reach modern audience with your voice, your goals, and your unique take. We started with social and it will always be our bread & butter.
One of the best parts of working with Dial Zero Marketing is our network. Need a contractor for something? We know hundreds. Need to be connected to someone for fundraising? We have those relationships. Looking for a specialist in your particular industry? Ya we know them too. Tap into us even if you're not paying us - we want to help.