Rebecca Minkoff
scope:
+ Brand and Business Development
+ Marketing Partnerships
+ Expansion and Growth Strategy
+ New Store Buildout and Strategy
+ Product Suite Curation and Pricing Decisions
+ Wholesale Growth
As a company that started out solely as social media, we're experts here and we want to empower you to get to
Brand and Business Development
As an integral part of the sales and business development team, the business consistently achieved year-over-year growth while expanding into new markets and opening new divisions with a fully built departmental build strategy.
Marketing Partnerships
Collaborative efforts with major partners like Nordstrom, Bloomingdales, and Shopbop involved coordinating marketing campaigns, managing budgets, leveraging e-commerce assets, and orchestrating promotional activities such as email blasts, pop-up events, and social media posts.
New Store Buildout and Strategy
Oversaw the planning and execution of new store buildouts, including a notable installation at Bloomingdales' 59th Street location. This involved direct participation in the build, selection of merchandise, and the development of exclusive product lines for each launch.
Product Suite Curation and Pricing Decisions
Contributed to refining a collection of 1,000 products down to a curated selection of 100-200 units, in collaboration with the head of merchandising. Insightful pricing strategies were deployed to encourage purchases while remaining competitive in a demanding market.
Wholesale Growth
Focused on expanding the wholesale footprint by traveling to key markets including San Francisco, Dallas, Chicago, Miami, Philadelphia, New Jersey, and Los Angeles. This initiative successfully added over 30 new retail locations and managed significant annual revenue.
browse what we do best
our departments
strategy
With decades of experience in business development, our strategy division helps brands devise their business plans, launch plans, competitive research, product suite and/or pricing, and more. We've proudly serviced over 100+ brands in strategic capacity since our inception from local small business to celebrity founded mega-brands. Yours is next.
creative
Our creative team not only pushes themselves to innovate and ideate creative opportunities for clients, but they also continue their education at all times. Whether you're looking for a brand, packaging, event design, or other collateral, we're here to deliver. We love to overdeliver by merging personality with design so your brand is seen in all you do.
marketing
The good news about us? We're obsessed with social media so you don't have to be. Our copywriters, designers, SMMs, and more keep a consistent finger on the pulse so your social media, email marketing, and more can reach modern audience with your voice, your goals, and your unique take. We started with social and it will always be our bread & butter.
our network
One of the best parts of working with Dial Zero Marketing is our network. Need a contractor for something? We know hundreds. Need to be connected to someone for fundraising? We have those relationships. Looking for a specialist in your particular industry? Ya we know them too. Tap into us even if you're not paying us - we want to help.
