Shani Darden

scope:

+ Instagram Editorial Direction
+ Instagram Copywriting
+ Instagram Graphic Design
+ Reel Creation + Video Editing
+ On the Ground Content Capture
+ Strategy Meetings and Future Planning

In collaboration with Social Fleur

Social  Media Copywriting and Design

We crafted engaging social media content to drive traffic and brand engagement for e-commerce as well as at Sephora, combining compelling copy with eye-catching design.






Enmeshment of Personal and Business Brand

We seamlessly integrated Shani Darden’s personal brand with her business identity, ensuring a cohesive brand experience that resonates with her global clientele and reinforces her status as a top skincare expert.


Cross Team Collaboration

Our efforts facilitated cross-functional teamwork among creative direction, product development, and sales teams to ensure a unified approach in all aspects of brand strategy and execution.


We supported on strategic initiatives that built anticipation and ensured a successful introduction to market, particularly emphasizing Shani Darden's presence in Sephora.


Pre-Launch Preparation

We provided sophisticated design services that reflect the high quality and exclusivity of Shani Darden's skincare line, enhancing product appeal and consumer experience both in-store and online.


Elevated Design

During the brand event at Sephora in Union Square NYC, we provided on-the-ground video coverage with real time video content creation, ediitng, and caption wriitng.

Video Content Capture

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